<p>Shivek manages the positioning and the product at our company. He also keep pestering Sarthak with growth ideas.</p>
<p><code>Background</code> </p>
<p>His full time entry to the crypto space was as a core contributor at Status in 2020. The Status mobile app has over a million downloads on the Play store. His fascination with NFTs started when I built the NFT section for the Status app. He&#39;s also an advisor for product and digital growth at SkillsTrainer - worlds largest vocational skilling platform with over 1.3 million registered users. </p>
<p>Working in the tech space for almost 10 years, he built cybersecurity and insurance products for the Scandinavian and Brazilian markets that reached over 3 million users. He also worked on a data-analysis and recommendation system handling over 10 million users for a mobile network in the UK. </p>
<p>Shivek has first hand experience of scaling SaaS products from a few thousand to a few million users.</p>


Shivek 🍀

<p>Sarthak&#39;s responsibilities include marketing, partnerships, community growth and management.</p>
<p><code>Background</code></p>
<p>Sarthak dropped out of high school to work full time in the blockchain industry.</p>
<p>In early 2021, he joined prePO, a DeFi protocol that lets users invest in Pre IPO companies like SpaceX. As the first marketing hire and a community and marketing specialist, he scaled the community and engagement by 10929%.</p>
<p>He has been working in the marketing space for 5 years with a focus on growth hacking. He started out his journey in the gaming media sector. He scaled and optimized media and content to reach millions of consumers. He went on bootstrap his own start-up, Trigger Two Entertainment, where he partnered with AAA studios like Ubisoft, WB, CD Projekt Red, Rockstar and Sony.</p>


Sarthak Khurana 🔮

<p>Pablo manages art production and direction. His sharp eye for detail helps 3moji art exceptionally beautiful. He specialises in cartoon style characters.</p>
<p><code>Background</code></p>
<p>Pablo Reigada is a Spanish 3D artist and film director. He studied at Gnomon: School of Visual Effects. He has worked in different studios as a 3D generalist over the years. He recently released his first animated short film: Life &amp; Butterflies. </p>
<p>The short film is currently touring festivals around the world. It has been selected in places as diverse as France, Colombia, England, Zanzibar and a long list that continues to grow.</p>


Pablo Reigada

<p>0xox handles all tech except smart contracts. He works on the NFT compose services, magical image rendering lambdas and discord bots. He also integrates with everything Srinivas does at the web3 side of things.</p>
<p><code>Background</code></p>
<p>0xox has been a full stack developer for over 6 years now. He self hosts a ton of services on his Hetzner box and likes doing OSS for fun!</p>
<p>He co-founded and has been the CTO of an early stage startup where he learnt the importance of having a product mindset, and understanding that users come before technology. Adapting to the needs of our target users is extremely critical. His mantra is to &quot;Measure and adapt constantly&quot;</p>
<p>He also has the coolest avatar in the team.</p>


0xox (anon)

<p>3moji&#39;s Hunt is now available! You can explore the real world and hunt for accessories to upgrade your 3moji avatar. </p>
<h2 id="w-hats-3mojis-hunt">W﻿hat&#39;s 3moji&#39;s Hunt?</h2>
<p>3﻿moji Hunt is the second part of 3moji&#39;s planned roadmap. As an upgradeable NFT, 3moji is not bound by fixed traits. Instead, holders can upgrade their base NFT with accessories such as caps, hairstyles, sunglasses, facial hair, and more. </p>
<p>T﻿he hunt is inspired by the popular mobile game, Pokemon Go! 3moji players can go around their locality and map to hunt for accessories hidden away at major landmarks and use them to upgrade their 3moji avatar. </p>
<h2 id="3-moji-hunt-tiers">3﻿moji Hunt Tiers</h2>
<p>As we mentioned before in our Twitter video, accessories are divided into four tiers:</p>
<ul>
<li>Common (53%)</li>
<li>Uncommon (27%)</li>
<li>Rare (15%)</li>
<li>Legendary (5%)</li>
</ul>
<p>The rarity of your 3moji is not indicated as part of its traits or visually via a background. However, you can use this indicative guide to determine the rarity of your 3moji accessory.</p>
<table>
<thead>
<tr>
<th>Stats</th>
<th>Attack</th>
<th>Def</th>
<th>Heal</th>
<th>Speed</th>
<th>Strength</th>
</tr>
</thead>
<tbody><tr>
<td>Common</td>
<td>13-20</td>
<td>20-27</td>
<td>37-44</td>
<td>46-49</td>
<td>13-20</td>
</tr>
<tr>
<td>Uncommon</td>
<td>18-25</td>
<td>25-32</td>
<td>42-49</td>
<td>51-58</td>
<td>18-25</td>
</tr>
<tr>
<td>Rare</td>
<td>23-30</td>
<td>30-37</td>
<td>47-54</td>
<td>56-63</td>
<td>23-30</td>
</tr>
<tr>
<td>Legendary</td>
<td>28-35</td>
<td>35-42</td>
<td>52-59</td>
<td>61-68</td>
<td>28-35</td>
</tr>
</tbody></table>
<p>In the future, as more accessories will be added, they&#39;ll be accommodated within the set ranges. </p>
<p>A﻿s you may notice, there&#39;s an overlapping of stats. This means a high-tier rare accessory might have a higher attack than a low-tier legendary stat. The overlapping was introduced as a factor of luck. </p>
<p>W﻿e&#39;re also working on a dashboard where you can easily find the rarity tier of your accessory. </p>
<h2 id="t-he-elusive-luck-stat-of-3moji-accessories">T﻿he Elusive Luck Stat of 3moji Accessories</h2>
<p>L﻿uck is an elusive stat of 3moji accessories that does not adhere to tiers. This means that even the best accessories could have 0 luck and a common accessory could have a high luck stat. It&#39;s also entirely possible that some accessories don&#39;t have a luck trait at all! </p>
<p>F﻿inding an accessory with high luck is something that boils down to nothing but your luck! </p>
<h2 id="h-ow-are-accessories-distributed">H﻿ow are accessories distributed?</h2>
<p>T﻿he distribution of accessories is function of the following: </p>
<ul>
<li><p>R﻿arity of your 3moji </p>
</li>
<li><p>T﻿he number of 3moji heads you own </p>
</li>
<li><p>T﻿he <a href="https://dash.3moji.app/meta-ranking">Ranking</a> of your 3moji Meta NFTs</p>
</li>
<li><p>T﻿he number of accessory NFTs you own </p>
</li>
<li><p>C﻿ommunity Engagement </p>
</li>
<li><p>L﻿uck Stats</p>
<p>﻿Based on the above factors, you&#39;ll find more or less legendary accessories. </p>
</li>
</ul>
<p><a href="https://twitter.com/3mojiHQ/status/1636423385164181504?cxt=HHwWgMDT7cGZ37UtAAAA">https://twitter.com/3mojiHQ/status/1636423385164181504?cxt=HHwWgMDT7cGZ37UtAAAA</a></p>
<p>I﻿f you want to increase your chances of finding rarer accessories, all you need to do is buff up the factors that determine the distribution! </p>
<h2 id="h-ow-to-improve-the-stats-of-existing-accessories">H﻿ow to improve the stats of existing Accessories?</h2>
<p>W﻿e&#39;re currently working on burn mechanics, wherein you can burn the accessories you no longer need in order to buff your other accessories or get a new powerful accessory. More details on the burning system will be shared as we&#39;re closer to it&#39;s launch. </p>
<h2 id="l-ooks-neat-h-ow-can-i-start-hunting">L﻿ooks neat, H﻿ow can I start hunting?</h2>
<p>I﻿f you have a 3moji genesis head, you can start hunting by visiting <a href="https://dash.3moji.app/hunt">https://dash.3moji.app/hunt</a></p>
<p>I﻿f you don&#39;t have a 3moji head, you can buy one in the secondary market at <a href="https://magiceden.io/marketplace/3moji">Magic Eden</a> and start hunting!</p>


3moji Hunt Accessory Rankings 

<p>We started 3moji ten months ago. Our vision was to unite the Solana NFT ecosystem with our upgradeable NFTs.</p>
<p>Through months of hard work, countless team calls, many deviations from our original roadmap, and support from our community, we&#39;re at the cusp of realizing that vision with unity, the vision of <strong>#WALLO</strong>.</p>
<h2 id="what-is-wallo">What is WALLO?</h2>
<p>3moji avatars are composable NFT avatars. You can hunt for first and third-party accessories to customize your avatar and boost your chances of winning 3moji battles.</p>
<p>W﻿e&#39;ve partnered up with the holders of OGs, the underdogs, and the most prominent projects in the Solana ecosystem. If you hold an NFT from a partner project, you&#39;ll be eligible to mint a free 3moji accessory themed around the project. H﻿onoring the spirit of decentralization, we&#39;re not just partnering with projects, but the NFT holders.</p>
<p>For example, if you&#39;re a holder of Famous Fox NFT, then you can mint a Famous Fox-themed hat for free!</p>
<p>You can learn more about the hunt and the battles on our roadmap.</p>
<h2 id="what-can-i-do-with-these-accessories">What can I do with these accessories?</h2>
<p>You&#39;ll need a 3moji base head to use these accessory NFTs.</p>
<p>O﻿nce you mint a 3moji base head, you can customize your base head with a 3moji accessory that you minted during the #WALLO campaign.</p>
<p>Until then, you can try out your accessories in 3moji&#39;s wardrobe.</p>
<h2 id="🔒-wallets-and-security">🔒 Wallets and Security</h2>
<p>In order to facilitate the safest minting experience, we&#39;ve built a system where you don&#39;t need to sign any transaction!</p>
<p>We verify the ownership of partner projects via Discord roles. For example, if you own a Famous Fox NFT, you must have a holder role in Famous Fox&#39;s Discord server.</p>
<p>Once we verify the ownership, all you have to do is connect your wallet and receive an airdrop.</p>
<p>No transaction flow provides the safest minting experience.</p>
<h2 id="🔮-whats-next">🔮 What&#39;s next?</h2>
<p>The #WALLO campaign has partnered with hundreds of NFT projects and holders on the web3 Ecosystem.</p>
<p>Solana NFT projects are the beginning. Thanks to our influential VCs and connections beyond Solana, exciting surprises and collaborations are in store for you.</p>
<p>If you&#39;re holding an NFT from any prominent project, keep an eye out for a major announcement.</p>
<p>Follow 3moji on Twitter and join our Discord to be the first one to know about all the new updates.</p>
<h2 id="🤝-partner-with-us">🤝 Partner With Us</h2>
<p>If you&#39;re an NFT Project, Influencer, fashion brand, or simply a web3 enthusiast, we&#39;d love to work with you!</p>
<p>Join our <a href="https://discord.3moji.app">Discord</a> and create a ticket to talk to the team. Alternatively, you can drop us a DM on <a href="https://twitter.com/3mojiHQ">Twitter</a></p>
<p>#﻿WALLO</p>


Introducing 3moji's Eco-System Wide Partnership 

#WALLO: We're ALL One 

<p>Starting today, you can whitelist yourself for the 3moji Genesis mint using our self-serve WL. </p>
<h2 id="how-to-whitelist-yourself-for-3moji-genesis-mint">How to whitelist yourself for 3moji Genesis Mint?</h2>
<p><strong>S﻿tep 1:</strong> Go to <a href="https://3moji.app/whitelist/genesis">https://3moji.app/whitelist/genesis</a> or click on &quot;Get Whitelisted&quot; button on our <a href="https://3moji.app/">website</a>. </p>
<p><strong>S﻿tep 2:</strong> Follow the instructions and click &quot;Next&quot; <br><br><strong>S﻿tep 3:</strong> Connect your Twitter account and press the &quot;click to tweet&quot; button. This will lead you to your Twitter account. Tweet the drafted tweet from your account and copy the tweet URL. </p>
<p>P﻿lease do not delete the Tweet once you get the self-wl role as it may lead to revocation of your role. <br><br><strong>S﻿tep 4:</strong> Paste the tweet URL in the indicated section and click on validate. Once the tweet has been successfully validated, click on next. <br><br><strong>S﻿tep 5:</strong> Copythe unique code you got and head over to our Discord. <br><br><strong>S﻿tep 6:</strong> In the lounge channel, type <strong>&quot;/whitelist&quot;</strong> and hit enter. Now, paste your unique code in the indicated column and hit enter. </p>
<p><img src="https://cdn.discordapp.com/attachments/837300530460098580/1031846561468137483/bot.1e14b920.gif" alt=""></p>
<p><strong>S﻿tep 7</strong>: Enjoy your WL role and chill with the community. 😎</p>
<h2 id="w-hy-did-we-create-a-self-whitelist-system">W﻿hy did we create a self whitelist system?</h2>
<p>3﻿moji is an ambitious take on what NFTs can be, challenging the existing standards of NFTs in terms of tech, utility, and community. </p>
<p>3moji was built by a team of Solana NFT fans that were tired of the whitelist grind meta, only to see projects tank after mint. The application meta, started by y00ts, was an interesting way to challenge the grind. However, in our opinion, it only made the situation worse. Instead of democratizing the routes to obtain whitelists, it further obstructed the eco-system, favoring the top dogs while ignoring the masses that make up the community. </p>
<p>Self Whitelist is our answer to the whitelist conundrum. No one should grind for days to get a whitelist. No one should need thousands of followers to get a whitelist. All you need is genuine appreciation and excitement for what we&#39;re building. </p>
<p>We welcome everyone who supports us and our idea of upgradability. Join the 3moji community and get self-whitelisted now.</p>


Time to End the Whitelist Grind 

Now You Can Whitelist Yourself For 3moji's Genesis Mint

<h2 id="what-is-3moji">What is 3moji</h2>
<p>3moji is an upgradable avatar system. It&#39;s built on the <a href="https://metablocks.world/">Meta Blocks protocol</a>. The protocol provides scalable upgrades. <a href="https://3moji.app/blog/3moji-avatars-scale-better">3moji avatars can grow forever</a>. You start with a base (head) and buy accessories to upgrade your avatar.</p>
<p><img src="/_img/posts/composition-flow-wardrobe.png" alt=""></p>
<p>Each 3moji comes with multiple expressions, like angry, sad, hungry, crying etc. When you buy a new accessory and compose it with your avatar, all emotions of your avatar are re-rendered with the new accessory.</p>
<p>3moji&#39;s utility is expression, just like Bitmoji. In both cases, you start with a base and grow your avatar. </p>
<p><img src="/_img/posts/bitmoji-vs-3moji-comparison.png" alt="Bitmoji Avatars on Snapchat vs 3moji Avatars on Discord"></p>
<p>Currently, 3moji works only with Discord. In future, we plan to launch a mobile keyboard where so the avatars can work across all applications like Telegram and Whatsapp.</p>
<h2 id="what-is-the-union">What is the union</h2>
<p>At the micro level, 3moji unifies multiple NFTs into one. At the macro level it unifies the eco-system. How?</p>
<p>Because a project can launch their line of 3moji accessories. This will help their community (and 3moji) community to express themselves using stickers from the said project. </p>
<h2 id="how-sticker-bot-partnerships-work">How sticker bot partnerships work</h2>
<p>Any project can launch their line of accessories that adhere to 3moji standards. These accessories are sold as regular NFTs. For example, SMART SEA SOCIETY launched a hat and a mask that resembles their main character:</p>
<p><img src="/_img/posts/3moji-sss-integration.png" alt="3moji stickers for Smart Sea Society"></p>
<p>Then holders of 3moji base heads can buy the accessories and upgrade their avatars using our wardrobe UI. The original NFTs are not lost. This makes the user able to sell the accessory later.</p>
<p><img src="/_img/posts/wardrobe-ui.png" alt="Upgrading NFTs using the wardrobe UI"></p>
<p>After the NFTs are upgraded, the holder can use the <code>/3moji</code> command on Discord, to access their stickers.</p>
<p><img src="/_img/posts/screenshot-2022-07-12-at-5.52.46-am.png" alt="`/3moji` command on Discord"></p>
<h2 id="3moji-stickers-bot-works-even-without-buying-nfts">3moji stickers bot works even without buying NFTs</h2>
<p>We understand that not everyone will buy 3moji base heads and accessories. So the bot runs in demo mode by default. This demo mode includes some emotions and default accessories. </p>
<p>A member of the server can start using the bot immediately. If she chooses to buy accessories, and a 3moji base head, the bot will update the stickers to match her wallet.</p>
<h2 id="sticker-bot-helps-the-project-and-the-community">Sticker Bot helps the project and the community</h2>
<p>It&#39;s beneficial for the community as an engaged community identifies with the project. And it&#39;s beneficial for a brand (or project) because it gets to be a part of the user&#39;s daily communications.  </p>
<h2 id="what-are-the-future-aspects-of-sticker-bot">What are the future aspects of sticker bot</h2>
<p>Discord bot with stickers is a starting point. Our goal is to bring NFTs into daily communications. We aim to achieve this by designing a mobile keyboard with 3moji stickers. This keyboard will allow usage of 3moji stickers on other apps like Telegram and Whatsapp.</p>
<p><img src="/_img/posts/3moji-avatars-telegram-discord-cover.jpg" alt=""></p>
<h2 id="how-to-get-one-for-your-own-server-">How to get one for your own server ?</h2>
<p>Are you a brand or an NFT project? Want to launch your own line of accessories on 3moji? Use <a href="https://airtable.com/shr4u2uVvOfS6nyjW">this form</a> for a bot collab.</p>


And how does it unify the NFT ecosystem ?

What is the 3moji Discord Bot ?

<p>Million Dollar JPGs are all over Instagram and Twitter. Even traditional media houses run news about ridiculously priced NFTs all the time. But what makes an NFT valuable ? Is it the JPEG artwork?</p>
<p>In this post, we&#39;ll dig deeper into why and how NFTs become valuable. We&#39;ll also classify NFTs as depending on whether they provide &quot;access&quot; to a community or a &quot;utility&quot;.</p>
<h2 id="insane-prices-are-due-to-rise-of-crypto">Insane prices are due to rise of crypto</h2>
<p>Notable NFTs like <a href="https://cryptopunks.app/">Cryptopunks</a> popped up in 2018. At that time Ethereum traded for 100 USD a pop. An NFT that sold for 20 ETH would cost 2000 USD. But in 2021, the price of Ethereum shot up to 3000 USD. So the same NFT would not cost 60000 USD. </p>
<p>There is always an appreciation in the price of the NFT, but the major value held by OG projects comes from the rise in the price of the underlying token.</p>
<p>The NFTs were not as valuable when they were sold. Getting in early yielded tremendous returns. This is why it is common for flippers to hustle to get whitelist spots so they can get early. </p>
<h2 id="new-projects-dont-work-just-because-of-the-art">New projects don&#39;t work just because of the art</h2>
<p>Crypto Kitties and Crypto Punks are two of the most notable old projects in the NFT space. Kitties was a breeding game and the Punks had a <a href="https://www.coindesk.com/learn/cryptopunks-cryptocats-and-cryptokitties-how-they-started-and-how-theyre-going/">story to back them</a>. But this is not the trend anymore. Projects need more than art to be successful. The added benefits come in the form of &quot;utility&quot; or &quot;access&quot;.</p>
<h3 id="access">Access</h3>
<p>Holding an NFT like <a href="https://boredapeyachtclub.com/#/">BAYC</a>, gives you access to their private club. This lets you talk and collaborate with other members. The club also spots early opportunities in the NFT market and shares insights with the members. </p>
<p>It&#39;s common for new projects to give free whitelist spots to established NFT projects. This allows the holders of these &quot;access&quot; based NFTs to get into other projects early. Getting in early generates more profits for the holders and the cycle continues. </p>
<p>The &quot;access&quot; also comes in the form of offline events. Some famous projects known for their access are <a href="https://veefriends.com/">Vee Friends</a> and <a href="https://g.money/manifesto">Admit One</a>. </p>
<p>Established influencers and musicians who launch their NFTs are also a form of access based NFTs. Holding such NFTs might provide you access to exclusive events or free upgrades.</p>
<h3 id="utility">Utility</h3>
<p>Some NFTs are tools. They are valuable on their own and don&#39;t need to provide additional &quot;access&quot;. Game NFTs are a great example of &quot;utility&quot; based NFTs. </p>
<p>The &quot;utility&quot; focused NFTs might also provide &quot;access&quot;, but the actual value is derived from the NFT itself. Such NFTs are less in number because NFT protocol is primitive and doesn&#39;t allow for building rich applications. But this is changing slowly. <a href="https://aurory.io/">Aurory</a>, <a href="https://3moji.app">3moji</a> and <a href="https://stepn.com/">StepN</a> are good examples of &quot;utility&quot; based NFTs.</p>
<blockquote>
<p>Most projects are a mixture of &quot;access&quot; and &quot;utility&quot;. </p>
</blockquote>
<h2 id="art-only-projects-also-work">Art only projects also work</h2>
<p>Sometimes a project succeeds without providing any benefits. But this is not sustainable and such occurrences are rare. In most cases, the project is backed by an established brand, so the community hopes that &quot;access&quot; or &quot;utility&quot; will follow soon.</p>
<h2 id="3moji-is-a-utility">3moji is a utility</h2>
<p>We built 3moji and its underlying protocol so our NFTs can act as a utility. Our inspirations are <a href="https://www.bitmoji.com/">Bitmoji</a> and <a href="https://support.apple.com/en-us/HT208986">Memoji</a>. We build NFT avatars that can grow forever. This is made possible by our NFT upgrade protocol call <a href="https://metablocks.world">Meta Blocks</a>.</p>
<p>The avatars provide a stickers utility and can be used to <a href="https://3moji.app/blog/3moji-nft-avatars-for-discord-telegram">express yourself on apps like Disord and Telegram</a>. Join our <a href="https://discord.gg/3Y9nVzwaBN">union on Discord</a> where we get together and evolve the limits of NFTs.</p>


Artwork is just the facade, the real value of NFTs is hidden in the value it generates 

NFTs gain value from Access and Utility

<p>The NFT markets have matured. The investors and enthusiasts understand the nature of the product. It&#39;s not a secret that NFTs sell well and generate treasuries to support the project. </p>
<p>Also getting started is not hard, all you need is a art director and spend time on marketing. This doesn&#39;t cost much compared to the profits the project generates.</p>
<p>Then why did we raise additional capital ?</p>
<h2 id="the-lifecycle-of-an-nft-project">The lifecycle of an NFT project</h2>
<p>NFTs start with a hype cycle. Communities are formed on Discord and Twitter. Potential investors vet the team, the utility and the art. If they like the project grind for a whitelist spot, or try their luck at the public mint.</p>
<p>After the mint, the project owners form a stable team, ship the promised utility and continue to serve their community.</p>
<h2 id="art-vs-access-vs-apps">Art vs Access vs Apps</h2>
<p>Some projects like <a href="https://aurory.io/">Aurory</a> offer an immersive digital experiences with NFTs. Let&#39;s call such projects as &quot;Apps&quot;. </p>
<p>PFP projects like BAYC or G.money&#39;s <a href="https://g.money/manifesto">Admit One</a> offer real world incentives to its holders. These can include access to whilte lists, alphas and other information that can be potentially profitable. Such NFTs give you &quot;Access&quot; to insights. </p>
<p>Most NFTs are just about &quot;Art&quot;. The value of such NFTs is the aesthetic. Many projects are a mix of &quot;Art&quot; and &quot;Access&quot; type. </p>
<h2 id="3moji-is-utility-first">3moji is utility first</h2>
<p>We wanted to build something that is useful. Something that would fit in your lifestyle. And being huge Snapchat and Bitmoji fans, we set out to <a href="/blog/3moji-nft-avatars-for-discord-telegram">liberate stickers from the clutches of web2</a>.</p>
<h2 id="3moji-is-the-face-of-a-new-technology">3moji is the face of a new technology</h2>
<p>3moji is closet to an &quot;App&quot;. We silently built a <a href="https://metablocks.world/">protocol</a> that can combine NFTs without burning or modifying them. What you see with the avatars is the tip of the ice-berg. </p>
<p>Building such a protocol is a massive endeavour and requires capital and resources. Raising capital enabled us to build a team that can create such a protocol. It also helps us build the community around our idea. </p>
<blockquote>
<p>Our vision is to enable every NFT project and game to build on top of our secret sauce, our protocol.</p>
</blockquote>
<h2 id="product-as-a-acquisition-channel">Product as a acquisition channel</h2>
<p>Protocol integrations take time. We reduce the time by building the first app (that is 3moji) in house. Instead of selling the protocol (long process), we sell a product (short process). <br><br>When the product is established, we the community will organically seek the protocol. When that happens, we&#39;ll open source the protocol, and help others to build on it.</p>
<h2 id="the-sustainable-future">The sustainable future</h2>
<p>We want to create value for our community, and make NFTs sustainable in the long term. We are looking for people who feel that potential of NFTs is not realised and want to change that.</p>
<p>We will achieve this by helping others integrate our protocol and build rich, immersive apps. This ensures long term sustainability for our community.</p>


Why did we raise capital for an NFT project?

<p>We have a seed round led by <a href="https://www.collabcurrency.com/">Collab + Currency</a>, <a href="https://www.bigbrain.holdings/">Big Brain Holdings</a>, <a href="https://www.definitive.capital/">Definitive Capital</a>, and renowned angel investor and NFT influencer <a href="https://twitter.com/gmoneyNFT">Gmoney</a>. </p>
<p>It&#39;s a huge sum for us that will help us but only a few pennies given the booming state of the NFT ecosystem. <br>This seed round will help us build and launch the first version of 3moji. In the long run, it will enable NFTs to transition from their current static and rigid state, to one that is upgradeable and composable. </p>
<p>Commenting on the announcement, 3moji Co-Founder Shivek Khurana said:</p>
<blockquote>
<p>We’re thrilled to announce our seed round with such a reputable group of investment partners. From backing projects like Genopets, Grape Protocol, Genies and SolStreet Finance, to helping Adidas launch its NFT collection, we know we’re in good company.</p>
</blockquote>
<p>3moji is a composable and upgradable NFT avatar system, empowering web 3 users by giving them the option to customize and upgrade their avatar which will transform the way NFTs are used in games and across the metaverse. </p>
<p><img src="/_img/posts/pr-hero-v3.png" alt="3moji Allows You to Upgrade Your NFT"></p>
<p>The dapp leverages the Meta Blocks protocol, which creates new possibilities for NFTs, allowing users to change the look of avatars without burning or changing the associated metadata. Meta NFTs generated from 3moji can also be used as stickers on web 2 apps including Discord, WhatsApp and Telegram.</p>
<p><img src="/_img/posts/screen-recording-2022-04-18-at-6.gif" alt="A Demo of 3moji Discord Bot "></p>
<p>“NFTs are a form of expression but unlike expression, NFTs are rigid with most projects offering limited utility. This often results in their relevance and floor price plummeting after mint, but with 3moji, this dynamic changes entirely with the added ability for easy customization and composability,” Mr Khurana added.</p>
<p>The process of using 3moji NFTs starts with minting a &quot;base layer&quot; and purchasing an accessory NFT which are combined to generate a ‘Meta NFT’. A user wanting to change the look of their avatar can simply sell the old accessory on the secondary market which would automatically be reflected on the Meta NFT, thanks to the power of the underlying Meta Blocks protocol. </p>
<p>Read more about<a href="https://3moji.app/blog/how-does-3moji-work"> how 3moji NFTs work</a>. </p>
<p>Accessories can be purchased on the 3moji Accessory Store which is open for third party artists, creators, and influencers to create their own ‘drops’ for 3moji avatars.</p>
<p>Renowned angel investor and NFT influencer <a href="http://gmoney">Gmoney</a> said:</p>
<blockquote>
<p>“3moji offers a foolproof and effortless way for fashion brands to create their NFT collections that can be worn in metaverses without building any expensive proprietary tech”.</p>
</blockquote>
<p>The 3moji Accessory Store will also open up new possibilities for web 2 influencers and other brands to sell merch including hoodies and t-shirts as NFTs for use in the metaverse but also on web 2 apps.</p>


3moji Raised $750,000 from VCs and Angels to bring NFTs to the Real World 

We Raised a Few Pennies to Make Upgradeable NFTs 

<p>3moji is a unique NFT collection that evolves with you. </p>
<p>A Drop is a collection of multiple accessories. Each accessory in a drop has its own rarity. Just like NFT drops, 3moji drops are minted in a candy machine.</p>
<blockquote>
<p>A Drop is a collection of multiple accessories.</p>
</blockquote>
<p>For example, a drop could have a supply of 100 and contain 5 different accessories:</p>
<ul>
<li>Sunglasses x 1 = So its rarity is 1/100 or 1%</li>
<li>Hat x 5 = So its rarity is 5/100 or 5%</li>
<li>Baseball Cap x 20 = So its rarity is 20/100 or 20%</li>
<li>Earrings x 30 = So its rarity is 30/100 or 30%</li>
<li>Necklace x 44 = So its rarity is 44/100 or 44%</li>
</ul>
<p>In traditional NFT terms, each accessory in a drop is a trait. Each trait has its own rarity. When different accessories are combined together with a base layer, a unique NFT sprouts to life. </p>
<p><img src="/_img/posts/drop-page-not-started-2.png" alt="A Sample 3moji Drop "></p>
<p>There are two types of drops that you can mint for your 3moji.</p>
<p><strong>First Party Drops</strong>: First Party Drops are built and sold by 3moji.</p>
<p><strong>Third Party Drops:</strong> Third Party Drops are built and sold by artists, projects, influencers, and other third parties. The creator is entitled to all of the revenue generated from a third party drop. Each third party drop goes through an in-depth quality check by the 3moji team. So it doesn&#39;t matter if you&#39;re buying first party drops or third party drops, your avatar will always look fly.</p>
<p>As a third party creator, you can also set the mint price of your drop in your project&#39;s native SPL token.</p>
<p>Once you&#39;ve minted, it&#39;s time to augment your avatar and start using it as stickers!</p>


The bread and wine of composable and upgradeable NFTs

3moji Drops and Accessories 

<h2 id="3moji-nft-avatars-are-about-expression">3moji NFT Avatars are about expression</h2>
<p>Traditional fixed collection NFTs provide a limited utility beyond mint. One of the reasons for this is that NFTs cannot be changed easily. In the last few months, many projects and games have come up with novel ideas to enhance their NFTs.</p>
<p>We are excited to see the direction the industry is taking. But as a company deeply invested in the NFT space, we understand the limitations of NFT avatars. NFTs are not upgradable. Which means that you cannot use it for expressing yourself in the metaverse.</p>
<blockquote>
<p>Many projects claim to have a &quot;wardrobe system&quot; or an &quot;upgradable NFT&quot;, but in reality, these are hacks that don&#39;t scale. </p>
</blockquote>
<p>3moji NFTs leverages the <a href="https://metablocks.world/">Meta Blocks protocol</a> to build a robust avatar eco-system.</p>
<h2 id="traditional-modes-of-upgradation">Traditional Modes of upgradation</h2>
<p>Currently there are 2 main ways in which an NFT can upgrade or compose:</p>
<ol>
<li>By changing the metadata, which burns the original</li>
<li>Using a &quot;serum&quot;, which creates a new NFT</li>
</ol>
<p>Both methods above have problems. </p>
<p>The first one lead&#39;s to loss of predictable value. When you change the metadata, the original NFT is lost. Such metadata changes are also hard to reverse, ie. if you buy an accessory, you can never sell it.</p>
<p>The second one is not a true upgrade. The original NFT stays intact, and a new NFT is generated. This doesn&#39;t scale well, if you want to build avatars like 3moji.</p>
<h2 id="3moji-avatars-upgrade-with-meta-nfts">3moji avatars upgrade with meta NFTs</h2>
<p>Unlike the other modes of upgradation, 3moji uses the <a href="https://metablocks.world/">Meta Blocks protocol</a>.</p>
<p>It starts with you buying a &quot;base&quot;, which is a regular NFT. Then you can buy &quot;accessories&quot; which is a regular NFT too. The upgradation happens by sending the base and the accessories to a smart contract. </p>
<p><img src="/_img/posts/composition-flow-wardrobe.png" alt="3moji avatars upgrade by sending regular NFTs to a smart contract"></p>
<p>This smart contract then mints a &quot;meta NFT&quot; for you, which is a combination of the components (ie base and accessory) deposited in the contract. This meta NFT is your avatar.</p>
<p>You can deposit as many components as you want, and the meta NFT will be augmented accordingly. If you wish to remove a component (accessory), just withdraw it from the contract. You can learn more about how 3moji works <a href="/blog/how-does-3moji-work">here</a>.</p>
<h2 id="3mojis-wardrobe-ui">3moji&#39;s Wardrobe UI</h2>
<p>We can add any number of accessories to the avatar (meta NFT). When you add an avatar, the meta NFT metadata and the render is upgraded. This upgrade happens on an off-chain service at the moment, because there is no easy way to process images on-chain. As the Solana eco-system evolves, the rendering mechanism will be moved on-chain.</p>
<p><img src="/_img/posts/wardrobe-ui-with-frame.png" alt="3moji wardrobe to upgrade avatars"></p>
<p>In the wardrobe UI above, the right top is your avatar meta NFT, ie a combination of all the components.</p>
<h2 id="3mojis-utility-and-ecosystem">3moji&#39;s Utility and ecosystem</h2>
<p>The avatar itself can be used for <a href="/blog/3moji-nft-avatars-for-discord-telegram">expression on apps like Discord and Telegram</a>. </p>
<p><img src="/_img/posts/screen-recording-2022-04-18-at-6.gif" alt="3moji avatars as stickers on discord"></p>
<p>This means that influencers, brands and other NFT projects can launch 3moji compatible drops, and become a part of their&#39;s users communications. With this utility and support from the community, 3moji can become the standard for web2 world to drop their metaverse accessories.</p>
<p><img src="/_img/posts/influencers-can-launch-on-3moji.png" alt="Influencer&#39;s can launch drops on 3moji"></p>
<p>As you buy accessory NFTs, you avatars and stickers will upgrade automatically.</p>
<h2 id="how-can-you-get-your-3moji">How can you get your 3moji?</h2>
<p>Signup on the waitlist below and follow us on <a href="https://twitter.com/3mojiHQ">Twitter</a>. We&#39;ll notify you when the whitelist opens!</p>


The secret sauce to 3moji NFT is the meta NFT. This meta NFT allows the owner to augment 3moji at scale. 

3moji NFTs Can Grow Forever, Unlike Normie NFTs 

<p>3moji is a composable and upradeable NFT project. Unlike normal NFT projects where you mint an NFT that&#39;s the end of it, the mint is just the beginning of the rabbit hole of upgradeable NFTs. </p>
<p>If you&#39;re new to 3moji, the A-to-Z guide of 3moji will get you up to speed about everything from base layers, drops, augmentations, and how you can use your Meta NFTs as stickers on Discord, Telegram, What&#39;s App, and other web2 apps. </p>
<h2 id="mint-a-base-layer">Mint a Base Layer</h2>
<p>3moji NFTs are comprised of multiple layers, like any other NFT. However, unlike normal NFTs with immutable traits, upgradeable NFTs allow you to customize and upgrade your NFT without burning or changing its metadata. </p>
<p>It is important to preserve the original state of an NFT rather than burning or modifying it in order to incentivize a healthy secondary market. </p>
<p>Your base layer is the <code>LAYER 0</code> of your NFT, on which every other layer is stacked. </p>
<p>There are multiple series of base layers, each with its unique traits and features. However, each base layer has the same shape and performs the same function. </p>
<p><strong>Related: 3moji Base Layers and their Rarity</strong> </p>
<p>You can mint a base layer from our <a href="https://3moji.app/">website</a>. In the future, base layers will be a commodity NFT and have a large supply. However, if we&#39;re all sold out or you&#39;d like to buy a rare base head, then head over to the secondary markets.</p>
<blockquote>
<p>In the future, base layers will be a commodity NFT and have a large supply</p>
</blockquote>
<h2 id="purchase-an-accessory">Purchase an Accessory</h2>
<p>Congratulation! Now that you have a base layer, it&#39;s time to get to the juicy part and start! </p>
<p>An accessory is a separate NFT that can be independently traded without a 3moji base layer. </p>
<p>An accessory can be either minted in a <code>Drop</code> or bought on the secondary market. </p>
<p><img src="/_img/posts/drops.png" alt="3moji Accessories "></p>
<p>A <code>Drop</code> is a collection of accessories with varying rarity that&#39;s minted in a candy machine. For example, a drop could have supply of 100 and 5 different accessories:</p>
<ul>
<li>Sunglasses x 1 = 1% </li>
<li>Hat x 5 = 5%</li>
<li>Baseball Cap x 20 = 20%</li>
<li>Earrings x 30 = 30%</li>
<li>Necklace x 44 = 44%</li>
</ul>
<p>There are two types of drops that you can mint for your 3moji. </p>
<p><strong>First Party Drops</strong>: First Party Drops are built and sold by 3moji. </p>
<p><strong>Third Party Drops</strong>: Third Party Drops are built and sold by artists, projects, influencers, and other third parties. The creator is entitled to all of the revenue generated from a third party drop. Each third party drop goes through an in-depth quality check by the 3moji team. So it doesn&#39;t matter if you&#39;re buying first party drops or third party drops, your avatar will always look fly. </p>
<h4 id="are-you-an-artist-or-a-project-now-you-can-launch-your-accessories-on-3moji-learn-more">Are you an artist or a project? Now you can launch your accessories on 3moji! <a href="https://docs.google.com/forms/d/e/1FAIpQLSf0sWEoRqMJ1F6HBzG6JGGNd2jtBabOTzdKPWz9zlhjtN38FA/viewform">Learn More</a></h4>
<h2 id="augment-your-avatar">Augment your Avatar</h2>
<p>Once you have a base head and accessories, you can combine multiple NFTs by sending them to a smart contract. The originals are always preserved and can be taken out of the contract. This allows for seamless upgrades and a booming secondary market. </p>
<p>The combination is called a &quot;meta NFT&quot;. Since each component of the meta NFT is just a regular NFT, the existing infrastructure for marketplaces, rarity etc can be used.</p>
<p>Every time you deposit an NFT in the smart contract, you&#39;ll receive a &quot;receipt NFT&quot; in return. The receipt NFT is proof of ownership for the deposited NFT and can be used to withdraw the NFT from the contract anytime. </p>
<h2 id="use-your-avatar-as-stickers">Use your avatar as Stickers</h2>
<p>Once you have your meta NFT, you can finally start using stickers on Discord, Telegram, What&#39;s App, and other web2 apps. </p>
<p>Here&#39;s a demo of our Discord bot in action. </p>
<p><img src="/_img/posts/screen-recording-2022-04-18-at-6.gif" alt="3moji Discord Bot in Action "></p>
<p>A mobile keyboard for Android and iOS is on our post-launch roadmap.</p>
<p><a href="https://3moji.app/blog/3moji-nft-avatars-for-discord-telegram">Read more about our stickers utility. </a></p>


How to mint your base layer, buy accessories, customize your NFT and use it as stickers 

How Does 3moji Work?

<h2 id="nfts-are-rigid-and-restrictive">NFTs are rigid and restrictive</h2>
<p>Unlike our self-expression, NFTs don&#39;t evolve. It&#39;s in the name: &quot;non fungible&quot;. We use stickers and memes to talk to our friends. A web2 avatars company called <a href="https://www.bitmoji.com/">Bitmoji</a> (acquired by <a href="https://www.snapchat.com/en-GB">Snapchat</a>) has over 20million users across Web, Android and iOs. </p>
<p>Avatars in social apps, metaverses and games are the ideal use-case for NFTs. But NFTs don&#39;t fit here because of their rigidity. This is where 3moji comes in play.</p>
<h2 id="3moji-avatars-are-nfts-that-evolve">3moji avatars are NFTs that evolve</h2>
<p>With 3moji, you can combine many NFTs by sending them to a smart contract. The originals are always preserved and can be take out of the contract. This allows for seamless upgrades. </p>
<p>The combination is called a &quot;meta NFT&quot;. Since each component of the meta NFT is a regular NFT, the existing infrastructure for marketplaces, rarity etc can be used. </p>
<p>3moji is built on the <a href="http://metablocks.world/">Meta Blocks</a> protocol and runs on the <a href="https://solana.com/">Solana</a> blockchain.  </p>
<h2 id="3moji-are-nfts-that-you-can-use-in-social-apps">3moji are NFTs that you can use in social apps</h2>
<p>With 3moji avatars, you can use the NFTs you buy to express yourself on social apps. Here&#39;s a demo of the Discord bot in action.</p>
<p><img src="/_img/posts/screen-recording-2022-04-18-at-6.gif" alt="3moji avatars being used in a Discord bot"></p>
<p>A mobile keyboard is on the post-launch roadmap. This will enable usage across other social apps like Telegram.</p>
<h2 id="backstory">Backstory</h2>
<p>After explosion of NFTs last year, I had a hard time understanding the hype. In my head, NFTs were on-chain pointers to some artwork. The pointers proved the ownership of an art. But what special rights did it bring? Unlike real world artwork, NFTs can be copied by anyone.</p>
<p>The only benefit of ownership was the ability to sell it later. Which made me classify NFTs as ponzi schemes, because owning an NFT was beneficial only if you sell it.</p>
<p>I was wrong. My argument is sound but misses the cultural aspect of NFTs. </p>
<h2 id="culture-and-expression">Culture and expression</h2>
<p>Our monkey brains have evolved to form tribes. Staying around people who are like you gives you an environment to thrive. This similarity is what forms the culture. The culture you were born in, guides your self expression - like your accent, your eye-brows, your beard, your aspirations.</p>
<blockquote>
<p>Men born in South Korea are unlikely to have a beard, but those born in UAE are highly likely.</p>
</blockquote>
<p>This is a simple example of culture influencing expression. But what happens when the size of our tribe goes from 10s to millions?</p>
<h2 id="internet-is-a-group-of-cults">Internet is a group of cults</h2>
<p>We are not designed to handle personal connections that internet enables. I was wrong because holding the NFT allowed you to represent yourself. It signalled the universe that you belong to a group. A group that believes that finance should be open and accessible. A group that envisions a decentralised future. <br><br>There is an artwork aspect too, because art is more tangible and easy to explain. But more than art, its expression. That&#39;s the reason why people use NFTs as their avatars. </p>
<h2 id="social-apps-emojis-✨-and-memes">Social apps, emojis ✨ and memes</h2>
<p>The scale of the internet tribe is beyond individual comprehension, emojis and memes evolved as a shared vocabulary. Memes are universal. Emoji&#39;s have hidden meanings that all cultures agree on. It&#39;s like a language of its own ✨.</p>
<blockquote>
<p>Memes are universal. Emoji&#39;s have hidden meanings that all cultures agree on.</p>
</blockquote>
<p>And this language evolved because of the shared channels we use. Instagram, Whatsapp, Twitter, Discord, Telegram are fertile lands for culture to evolve. These social apps are the new city squares. The difference being anyone from the world can visit the square at an instant.</p>
<p>So is the blockchain.</p>
<h2 id="3moji-bridges-the-old-and-the-new">3moji bridges the old and the new</h2>
<p>Taking NFT avatars to web2 apps serve two purposes:</p>
<ol>
<li>Immediate utility for NFT holders</li>
<li>Introduction to blockchain for the web2 audience</li>
</ol>
<p>In the long run, we want to be the expression engine across all social channels and meta verses. We have raised a few pennies in a seed round, but more than money, we need you ❤️.</p>
<p>If you like what we are doing, come say hi on <a href="https://twitter.com/3mojiHQ">Twitter</a> and join the waitlist below.</p>


Profile pictures is just the tip of the surface for NFTs. 3moji bridges gap between web2 and web3 cultures.

Upgradable NFT avatars for Discord and Telegram

<p><em>The resources mentioned in this document are available for <a href="/3moji-brand-resources.zip">download here</a>.</em></p>
<h2 id="logo-design">Logo Design</h2>
<p>3moji is an upgradable NFT base avatar system. We want to build the expression engine of the web3 world. To put our messaging forward, our logo showcases the number &quot;3&quot; as a bridge, and an expression as the foundation.</p>
<p><img src="/_img/posts/branding-bridge.png" alt="3moji logo denotes an expression engine that bridges web2 and web3"></p>
<h2 id="logo-graphic">Logo Graphic</h2>
<p>Depending on the context, there are two variations of the the 3moji logo. The dark background with lighter graphic is the preferred version. The &quot;3moji&quot; text can be removed depending on the context.</p>
<p><img src="/_img/posts/branding-logo-graphic.png" alt="3moji logo on dark and light backgrounds"></p>
<h2 id="colors">Colors</h2>
<p>We set out to create a playful, game like vibe. Joining the dark side was an easy choice as most games have dark backgrounds. We chose shades of vibrant yellow, pink and purple to showcase our vibe. It also helps us connect to Solana as it has similar neon colors.</p>
<p>The hex codes are: </p>
<ul>
<li>Pink: <code>#F35FB8</code></li>
<li>Mustard: <code>#F9C79C</code></li>
<li>Yellow: <code>#FDECB0</code></li>
<li>Purple: <code>#AE8CFB</code></li>
</ul>
<p><img src="/_img/posts/3moji-colors.png" alt="3moji colors"></p>
<h2 id="brand-name">Brand name</h2>
<p>For the sake of communications 3moji should be mentioned with the letter &quot;3&quot; followed by lowercase &quot;moji&quot;, like &quot;3moji&quot;. Capital letters should not be used. &quot;3MOJI&quot; is incorrect when it comes to communications.</p>
<h2 id="font">Font</h2>
<p>The 3moji site and app rely on the font <a href="https://fonts.google.com/specimen/Work+Sans">Work Sans by Google</a>, designed by <a href="https://weiweihuanghuang.github.io/">Wei Huang</a>. All graphics produced for social media, news sites, pitch deck and other communications should use this font.</p>


Guidelines to help you use our brand and assets

3moji Brand Guide

<p>3moji is an upgradable NFT avatar system where you can change the look of your avatar without changing its metadata, thanks to the <a href="https://metablocks.world/">Meta Blocks</a> protocol.</p>
<h2 id="start-with-base-layers">Start with base layers</h2>
<p>Start out by purchasing a base layer, the cost of which is returned in the form of store credit. For example, if you bought a base layer that costs 1 SOL, you’ll get 1 SOL in-store credit which can be used to buy NFT accessories from the 3moji store.</p>
<p><img src="/_img/posts/1_mkiujvckigngrfq1a6i1lq.png" alt="3moji base layers"></p>
<p>The base layer has the following immutable attributes:</p>
<ul>
<li>Face Shape</li>
<li>Skin Colour</li>
<li>Eyes and EyeBrows</li>
<li>Ear Shape</li>
<li>Nose Shape</li>
</ul>
<h2 id="upgrade-with-accessories">Upgrade with accessories</h2>
<p>Once you have your base, it’s time to start buying accessories drops and customize your avatar. You can add a type of NFT accessories at once but not two same types of NFT accessories. For example, you could use a cap NFT and a sunglasses NFT together but not two cap NFTs together.</p>
<p>3moji drops can be either first-party accessories or third-party accessories built by different artists, designers, and projects. Anyone can release their accessories on the 3moji marketplace.</p>
<p><img src="/_img/posts/1_bdwzoy2eqma-dogrggzvmw.png" alt="3moji accessories"></p>
<h2 id="launch-custom-accessories">Launch custom accessories</h2>
<p>If you’re a designer who’d like to create a drop for 3moji, then check out our guide on ​​<a href="https://3moji.app/guides/3moji/creating-accessories-for-3moji-avatars">Creating accessories for 3moji Avatars.</a></p>
<p>Once you have a 3moji base layer and an avatar you’d like to add on, all you need to do is send them to the Meta Blocks contract via 3moji UI. Once you send it to the contract, you’ll get back the following NFTs in your wallet:</p>
<ol>
<li>Receipt for deposited NFTs</li>
<li>A Meta NFT which is the combined version of the deposited NFTs</li>
</ol>
<p>Both the Meta NFT and the receipt can’t be traded.</p>
<p>The Meta NFT can be used as PFP, and laters as stickers, avatars in supported games/ metaverses, and AR filters.</p>
<p>The receipt NFT can be used to claim the original NFT from the Meta Blocks contract.</p>
<p>✨NFTs will Never Be “Same” Again ✨</p>
<p>To stay updated on 3moji, follow our <a href="https://twitter.com/3mojiHQ">Twitter</a>.</p>


Meet the Team

Shivek 🍀

Co Founder and Head of Product. Working in the tech space for over a decade. Previously at Status (@ethstatus) as a core contributor.

Sarthak Khurana 🔮

Co Founder and Head of Growth. Prev. Partnered with Ubisoft, CD Projekt Red, Sony and more AAA studios. Worked at prePO and grew their community and engagement by 500x.

Pablo Reigada

Lead 3D Artist. His animated film, Life & Butterflies, won The Audience Award and The Best Screenplay Award at the Animainzon and Cachinus de cine.

0xox (anon)

Senior Full Stack Dev and the Wizard of off-chain development. Scaled a food delivery startup to USD 100k ARR in 16 months.